Marketing 101

As I left the fairly impressive annual meeting of the Chicago Convention and Tourism Bureau this morning, I picked up the marketing brochure on the floor by the exit. It is glossy. It is full of good information. It has stats that count to people who want the City to succeed in attracting more visitors. Here's what it did NOT have: website, contact info, Twitter handle. Basically, it had nothing that would help me or anyone else who wanted to help spread the word. Come on guys. Let's work together to make your goals our reality. We want to help. Give us the tools to be ambassadors for the City through our various contacts, associations, colleagues, social media outlets, etc., etc.