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Thursday, September 29, 2011

Starbucks wants to feed you, too!

http://www.businessinsider.com/starbucks-ceo-howard-schultz-grocery-expansion-2011-9

Posted by Rodrigo Sierra (Rod)

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Labels: business, coffee, grocery, Howard Schultz, Marketing, PR, public relations, Starbucks

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Rodrigo Sierra (Rod): Chicago, Midwest, United States; Rodrigo Sierra is expert in strategy, policy, organizational issues and crisis management and creates proactive initiatives that effect positive change. He believes that “risk” plus “public interest” equals “opportunity.” Sierra has a demonstrated ability to transition between public and private sectors, which is key in his success in building mutually beneficial partnerships that leverage both resources and brand equity. Sierra has more than 25 years of progressive experience across media, corporate and government entities. He is an award-winning journalist who understands how to position issues and initiatives for effective media results. He has worked in and with government to address public policy issues under high scrutiny. His work at the corporate executive level has won him C-Suite trust.

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