HOW TO: Turn Fans Into Brand Ambassadors

HOW TO: Turn Fans Into Brand Ambassadors - So many ways to convert your product's users into not-so-secret enthusiasts. Help them, help you turn their passion into increased sales and improved ROI for your marketing $$$.

Five Things You Should Stop Doing in 2012 - Dorie Clark - Harvard Business Review

Five Things You Should Stop Doing in 2012 - Dorie Clark - Harvard Business Review - A quick read that might spark you to sift through the things you can stop doing in 2012.

Five Questions That Should Shape Any Change Program - Scott Keller and Colin Price - Harvard Business Review

Tick, tock. Tick, tock. We're counting down to the end of 2011 (whew!) and preparing to get back our bearings, correct course, push forward in 2012. Here are some thoughts from HBR to help us strategize how we plan to get that done.

Five Questions That Should Shape Any Change Program - Scott Keller and Colin Price - Harvard Business Review